Why do people choose coworking?
In 2015 The Harvard Business Review wrote a great article on coworking – here are our thoughts! Coworking has become a popular trend within recent years, with many companies choosing to have coworking memberships rather than working from home or renting office spaces. But why? What is this sudden appeal to coworking? How could coworking benefit you?
Coworkers see their work as meaningful. Members within coworking spaces work for a variety of companies and projects, their identity becomes stronger because they don’t feel they have to invent a alter-ego at work, unlike traditional offices. Describing to fellow coworkers what they do can make you feel and seem more interesting and unique.
Coworkers have individual skills that they can provide to their allies in the space, as they are working within a community where it is the norm to help each other out and there are many opportunities to do so.
Individuals who are self-employed or freelancers have the ability to decide on the type of work they’re doing as well as the projects they want to complete. So, this work has meaning to them to complete and they feel more motivated to get the job done.
They have more job control. People can decide whether to put in a long day when they have a heavy work load or can take a long lunch with friends in the middle of the day if they wish.
They can choose whether they want to work in a quiet space with their headphones in so they can focus, or in a more collaborative space with shared tables where ideas can be bounced off one another and opinions shared.
They feel part of a community. The vibe within a coworking space is it’s main appeal in comparison to working at home. Many individuals often feel lonely or isolated when working at home and this is de-motivating when attempting to get work done. Whereas, being surrounded by budding entrepreneurs all working on their own projects and excited about future plans, ideas and completion dates is much more motivating.
Coworkers become part of a community, working in a communal space enables them to socialise whilst working, take lunch breaks with fellow coworkers and even make friends for life with the individuals they are working around day in, day out.